Making SaaS Sassy: Identifying the 4 Key Pain Points - DevzaBytes

In the SaaS space, the pain points generally fall under 4 broad categories. - Finances - Productivity - Processes - Support **Finances** Let’s say there’s an amazing product. The user research has been to the T, UI/UX is top notch, and customer support lines are ready to solve upcoming issues. The landing page is seamless, and the potential customers are guided through the sales funnel. …And then there’s a * ridiculous* pricing structure slapped on at the Point of Purchase (PoP). And without a FREE TRIAL! Put yourself in their shoes. Would you be okay with paying a hefty sum for a deceivingly comprehensive service, only to be shocked by the number of essential features that you have to pay for, AGAIN? … In this case, the customer’s productivity flow is slowed down because of an ongoing issue from the maker’s end. Naturally, this pain point nudges them towards a better tool, even if it is slightly more expensive. **Support** There’s nothing more frustrating than getting automated replies during a critical snag. Oh wait, there is! Customer support portals that are NOT functioning 24/7!