Web3

Crypto jargon and complex blockchain concepts (wallets, gas fees, smart contracts, private keys) are difficult for new users and designers to grasp. Simplifying these concepts without compromising security remains a persistent design challenge.

Unlike Web2, Web3 has no universal interaction patterns. Every application handles wallet connections, transaction confirmations, and network switching differently, forcing users to relearn basic interactions repeatedly. Inconsistent design makes differentiation difficult.

Users managing assets across multiple blockchains (Ethereum, Polygon, Solana, Layer 2 solutions) must manually switch networks, add new networks, or use bridges. This creates fragmented experiences requiring users to understand network mapping.

The Web3 community's emphasis on privacy and anonymity makes traditional user research challenging. Designers must conduct deep user exploration without compromising privacy, a complex balance that many projects neglect.