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Are Developers Getting a BETTER Experience on Vercel in 2025? (with Malte Ubl & Lee Robinson)

7/7/2025Updated 7/11/2025
https://www.youtube.com/watch?v=w3eQ9Cjx4Dg

- Image Optimization Enhancements - Dynamic image transforms at a new, lower cost to supercharge page-load speed. - Advanced Bot Protection - From simple firewall rules to challenge-mode cryptographic checks, keep malicious bots from running up your cloud bill. - Global Caching with Tag-Based Invalidation - Expire cache across Vercel’s edge network in under 300 ms for instantaneous content updates. - Rolling Releases & Safe Deployments - Gradually roll out code changes with instant rollbacks to avoid production surprises. - AI-Assisted Architecture - Best practices for using AI to generate multi-phase implementation plans and integrate them into Git-backed workflows. ▶️ Whether you’re building with Next.js, Remix, or pure Node.js, these features will help you cut costs, boost performance, and streamline AI workflows. ... So like let's say 100 millisecond, right? Like so the the difference is {ts:165} actually quite stark. In 2025, developers are increasingly building systems that facilitate longrunning AI {ts:172} interactions. Purcell is clearly working hard to remove the bottlenecks that make these systems expensive to run. … {ts:412} automation that goes through and clicks the boxes for you like there's ways to game the system and also most of the {ts:419} solutions are not very developer friendly they're kind of hard to use the pricing's kind of weird heard some {ts:425} horror stories of them we wanted to give multiple solutions for bots. … {ts:477} trying to work around that. They're not playing by the normal rules. It's kind of like when they don't follow the robot {ts:482} txt for scraping. They're like, "No, no, no. We're not going to look at that." So, how do you deal with the more … With AI backed web applications, every request comes at a {ts:590} major cost. So bots can really run up your cloud infrastructure bill. Danny and Malta talked about improvements to {ts:596} Verscell's caching systems as well. Check it out. We are really excited about the caching improvements that are … And that's coming both to the platform but also from NHS. Caching improvements are always great to {ts:619} hear about. We all know caching is one of the three hardest problems in computer science. Cache data is {ts:625} persisted across deployments on Verscell and expiring that cash can be really complicated and take a long time. … I'm going to review the plan. And maybe 90% of it is good. But now you have a chance {ts:770} to actually go in and say, "Okay, and I'm going to change that last bit." Now you change from plan to execution. And {ts:777} what I see a lot of people mess up is on execution.

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