Web UX: The biggest pain points for users in 2023 | Pluralsight

Picture this: A friend told you about a new website where you can adopt a virtual pet. But as you click and scroll, you can't help but feel lost in a maze of confusing menus, intrusive pop-ups, and slow-loading pages. And that video that auto-played a barking dog? It nearly made you jump out of your seat! … ## What are the biggest UX pain points in 2023? In the context of UX, pain points typically fall into one of four categories: **Financial**, **Product**, **Process**, and **Support**. All of these happen more frequently than they should, especially given the web is now celebrating its 30th birthday. … #### Common financial pain points - Misleading premium content offers that trick users - Hidden fees and charges - Intrusive ads - Subscriptions that are auto-renewing and difficult to cancel ### 2. Product Product pain points are typically related to quality, something that prevents a user from completing their task. Examples include pages that are really slow to load (or don’t load at all) or a site crashing halfway through the task. #### Common product pain points: - Slow performance - Frequent errors or glitches - A complex user interface - Difficulty finding things - Inconsistent design elements or interactions - Poor accessibility ### 3. Process Process pain points are generally related to customer journeys: how to get from point A to point B. For example, maybe you received a promotional email with a code for 25% off your next order, but when you try to enter it, the code isn’t accepted. That’s a blocker for the user, and may result in a lost customer. #### Common process pain points - Confusing navigation - Complex user journeys or non-intuitive flows - Lengthy forms - Lack of progress indicators or confirmation messages - Missing or confusing call-to-action buttons - Poor error handling … #### Common support pain points - Missing or inadequate FAQs - Poor documentation - Unclear contact information - Lack of live support - Lack of support for users with disabilities - Long wait times for support - Unhelpful automated responses (ChatGPT, this sounds like a job for you!) … ### 1. Personas Personas help to humanize software, letting you “put a face” to what you’re building. You might have one persona or a handful, but they typically contain an overview of the user, such as their name, a picture, their background, demographic information, goals, and frustrations. Designing with this “person” in mind will help keep your users front-and-center.