UX pain points exposed part 1: design issues holding your users backwww.jaskcreative.co.uk › ux-pain-points-exposed-part-1-design-issues-hol...

In our extensive experience working with brands of all sizes, we’ve seen that user pain points typically fall into four broad categories. The first, and the focus of this article, are User Interface (UI) and User Experience (UX) issues. We’ll unpack the most damaging interface and UX roadblocks we’ve encountered, and explain why addressing these challenges matters for your bottom line. ... ### Common UX and UI issues #### Poor in-page visual hierarchy and information architecture Users can miss key calls-to-action and abandon tasks when every element shouts for attention. Ineffective, cluttered visual hierarchy forces users to work harder to understand what matters most, leading to decision paralysis and increased confusion that can drive them away before they convert. #### Overwhelming or unclear navigation Overly complex or inconsistent menus with vague labels make navigation unnecessarily difficult. This can force people to invest precious mental energy just to find basic information or mistakenly drive them towards irrelevant content, creating frustration and inflating abandonment. #### Excessive visual clutter In-page pop-ups, badges and competing banners create visual noise that drowns out your value proposition and slows decision-making. When screens become cluttered with competing elements, users can experience choice overload. They can struggle to focus on completing their intended tasks and often abandon the journey entirely. Whilst used sparingly, they can support engagement (like exit intent); but how many times have you closed that popup on a site without even reading it, and felt slightly annoyed before you’ve even started? #### Accessibility gaps 71% of users with disabilities exit sites they find challenging to navigate**^2^**. Things like low colour contrast or keyboard traps lock out customers with disabilities and leave you open to legal risk, whilst also creating barriers for your users. These barriers exclude significant portions of your potential audience, whilst exposing your business to compliance issues that can result in costly legal action and damaged reputation. … #### Poor mobile experience Mobile usability issues represent a growing pain point category. With over 64% of global website traffic on mobile devices**^3^**, neglecting mobile usability creates immediate barriers to success. Common issues include layouts that don’t adapt properly on mobile devices, poorly thought out navigation, and not considering sizing for touch interfaces – for instance, items being too small or too close together making them hard to activate.