www.nngroup.com
Shallow Ux Will Suffer
Excerpt
div Summary: In 2025, reevaluate tactics; use AI to deliver user value; and develop deep UX skills, instead of relying on toolkits. It’s a tough time to be a UX professional. Pessimism, disillusionment, and frustration are widespread. Whether you have a UX job or you’re looking for one, you’re probably familiar with the feeling. Predictions for the future of UX are rife with pessimism, with few suggestions for what we can do about it. … This environment has caused **a proliferation of tools and templates.** Every day, a new “ultimate UX checklist” or “complete design-system template” hits the market (or gets shared without proper attribution). While these can be helpful for efficiency and knowledge sharing, they also feed a culture where **shortcuts replace the deep, critical thinking that is essential to meaningful UX work.** … ### What You Can Do ... Templates, checklists, and tools can be helpful, but they’re not a substitute for thoughtful reflection or a unique point of view. If you’re spending more time downloading other people’s frameworks than deeply understanding your users and their needs, it’s time to recalibrate. **UX is messy. ** It can’t be placed neatly in boxes or approached in the same exact way every time. Those who thrive in this industry love that aspect of it. It’s great to use templates and frameworks as a starting point. But think carefully about the nuances of the specific situation you’re in, your goals, and your toolkit.