Medspa booking habits: key survey data for 2024 and 2025 - Zenoti

## 1. Always-on access becomes a must , not a “nice to have” for medspa clients In 2025,** 73% of regulars said they prefer medspas that offer after-hours support**. And almost 8 out of 10 (82%) said they’d be more likely to rebook with a medspa if booking options were available 24/7. But the demand for convenience runs even deeper, because **booking friction has become one of the industry’s biggest pain points.** According to Zenoti’s 2025 medspa consumer survey: - 89% of medspa regulars say limited booking hours are frustrating. - 62% find them very or extremely frustrating. - 79% have skipped booking altogether because it was too difficult to reach someone or book online. So, how can medspas address this? ... ## 4. AI receptionists shift from novelty to expectation for medspa clients Speaking of AI, a standout finding from the 2025 survey is that** 71% of medspa regulars are comfortable interacting with an AI receptionist**. The data clearly shows that medspa clients are ready, and eager, for AI. - **39%** are *very* comfortable, compared to just 13% who say they wouldn’t be comfortable at all. - Comfort peaks among the **45–60 age group (80%)**, suggesting that the most loyal, high-spending clientele are also the most open to automation.