How Resend is Building a New Kind of Email Platform for Developers

The world of email marketing moves slowly, with powerful and prehistoric incumbents dominating the market with tools that are difficult to use, difficult to master, and offer little in the way of developer experience or joy. Resend is trying to change all that by building a modern email sending platform specifically tailored to developers. The YC-backed company has a full head of steam with an impressive product aimed at developers who need extensible email primitives (and great documentation). … Because of that, it's common to see them only prioritizing enterprise requirements and optimizing for sales-led growth. Nobody is building an exceptional developer experience. Nobody is trying to innovate. There isn’t a single developer-first email platform in the market today. We want to change that. ... Zeno: When you think about building a SaaS product, you need to build an authentication flow, then you need to build a sign up confirmation email, a reset password email, a welcome email, and so on. Because communication is a fundamental part of any software, developers are great customers for an email product. They are uniquely positioned to integrate their favorite tools early on. As for what they want, I believe they want a tool that is easy to use, has great documentation, and is reliable. We can have the most beautiful product in the world, but if it's not online or if the emails are going to spam, then it's all for nothing. Resend recently hosted its first Launch Week